Last month at Oracle Open World, Oracle announced it’s support as an Affiliate of the Intel/World Wildlife Fund led Climate Savers Initiative. The overall goal of the initiative is to collectively reduce power consumption by 50% by 2010 through better equipment design and power management.

I thought the onstage announcement was profound in it’s broader implications for disruptive business model innovation as we struggle towards a lower carbon economy. Announcing the initiative Oracle Vice President of Customer Services Juergen Rottler claimed that the Oracle On Demand business had driven down its overall server count by 70 percent thanks in part to Intel technology.

Intel CEO Paul Otellini’s on stage reply:

“When you talk about reducing servers by 70 percent, it’s clearly good for your business. But I can’t help but think about what it does for mine.”

Indeed.

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